Ancestry has been at the forefront of home-genealogy for decades. Everyone knows who they are. The problem, however, is a lack of urgency. The past isn’t going anywhere, so why should you explore yours now?

If You Knew aimed to shift perception of Ancestry from a company focused on the past to one that has unique tools to inspire your future.

The campaign uses the authentic stories of Ancestry users to to highlight not only the incredible, emotional stories hidden in our past, but the power they have to inspire our future.